SAVE TIME, MONEY, AND REDUCE STRESS
In this 10 week program you will have a completed marketing plan that will give you one actionable growth strategy each week.
Are you ready to get more clients and stop spinning your wheels?
Don't put off getting really clear about your messaging and implementing strategies to get you in front of your ideal client today!
Increased Sales, Followers + Engagement
A Digital Marketing Plan + Strategy
Defined Brand Messaging + Style
Content Calendar Strategy
Sales + Marketing Funnel Workflow
Automated Systems to Follow Up With Your Clients
Build Relationships + Grow Your Business
This 10-Week Digital Course
will help you attract, connect with and convert way more clients.
Payment Plans Available
It's a roadmap to success and ensures that you are aligned with your sales goals.
Saves you time and money.
Helps you attract the perfect client and keeps you on track.
Speakers & Authors
Health & Wellness Professionals
Beauty & Fashion Brands
Anyone launching a brand
Anyone that wants to create a clear path to success with a marketing plan strategy
10 Live Group Calls with Global Brand Marketing Strategist, Farhana Cannon
Marketing Plan Template + Guides
Asana Board Task Management for Accountability
Email Assignment Reminders
1 Hour Personal Marketing Plan Review
One of the most important parts of running a successful business is having a great marketing plan. You can have the most amazing products and services but if nobody knows about them, you're not going to make any sales. I’ve been working with clients for over a decade and what I noticed was that they didn’t have a great marketing plan. Marketing can only be effective with a clear plan, sales strategies, objectives, and goals.
Creating a well-developed marketing plan may seem like an overwhelming task. But I’ve taken what I've done with hundreds of clients, and have created a system that takes you through a step-by-step process of creating a marketing plan that is going to get you even more sales, more exposure, and more followers, all while minimizing your stress.
My Brand Boutique Digital Marketing Course is comprised of eight digital modules with templates and guides that will take you through the process of creating your marketing plan. There are so many digital courses out there and of course, we all sign up for them and they seem like a great idea, but we don't actually get the most potential out of them. That’s why I’ve also bonused in 10 weekly live virtual strategy sessions where I give you industry-specific strategies to achieve your goals, keep you on track, and review your marketing plan every step of the way.
By the end of this 10-week program, you will have a strong marketing plan, your brand messaging defined, a sales and marketing funnel strategy to generate leads and turn them into sales, a content calendar, and marketing strategies to effectively promote your products and services. Building a profitable brand online is attainable, and in the program, we break it down for you in bite-sized portions, so that you can create a plan and strategy that’s aligned with your goals and you can focus on working with your clients and doing the things you love.
Your marketing will become second nature, and you will not feel so overwhelmed. I am committed to you living a life you love and can’t wait to work with you!
🤍 Farhana Cannon
Global Brand Marketing Strategist
Founder of iMedia Exposure
6PM EST - 7PM EST / 3PM PST - 4 PM PST / 5PM CST - 6PM CST
Monday, May 8th, 2023
Monday, May 15th, 2023
Monday, May 22nd, 2023
Monday, May 29th, 2023
Monday, June 5th 2023
Monday, June 12th 2023
Monday, June 19th 2023
Monday, June 26th 2023
Monday, July 10th 2023
Monday, July 10th 2023
Coaches + Wellness Brands
Wednesday May 24th, 2023
Wednesday, May 31st, 2023
Wednesday, June 7th 2023
Wednesday, June 14th 2023
Wednesday, June 21st 2023
Wednesday, June 28th 2023
Wednesday, July 5th 2023
Wednesday, July 12th 2023
Wednesday, July 19th 2023
Wednesday, July 26th, 2023
Share your brand story and resonate with your target demographic. Branding will help your consumers choose you over your competition.
Colors, taglines, logos, styles, and tone and wordings all come together to build this.
In this module, we’ll help you define your:
Mission and vision
And overall aesthetic
Now, this is important. First, you have to have a tribe. As they say, if you’re selling to everyone, you’re selling to no one.
So the next step is to determine who you’re selling to.
You can’t sell to someone you don’t understand. And your tribe can be several personas. But you have to know and study each demographic, beliefs, desires, fears, among others. Once you know this, you’ll know the where, when, what, why, and who of your ads. You’ll know how to talk to them, where to find them, where to target your ads, which influencer to get, and many more.
In this module, I’ll show you how to find your competitors on social media— Instagram, Facebook, Twitter, and LinkedIn.
I’ll also teach you how to analyze their content and engagement.
Once you’re done with this module, you can start planning and developing your strategy on how you can stand out from the competition and engage your audience.
LinkedIn reach out keywords
What offers do you have prepared for your clients?
Selling is like dating. You can’t propose on the first date. You have to go through a courtship. First, you’ll nurture them with freebies, then excite them with more value, and so on.
In this module, that’s what we’ll talk about.
How do you give free value? How do you give free value without giving out too much?
How do you proposition your offer that makes your audience want more?
A digital marketing sales funnel is a set of tactics used to generate traffic for your brand, nurture and convert, and, ultimately, turn this traffic into loyal advocates for your brand.
Digital marketing has changed the way businesses communicate with their clients. But with all the different ways and platforms to communicate and promote, it can get quite overwhelming.
Especially for small businesses. Because of all of these options and opportunities, they get confused about how to proceed. Some may not have even heard of a marketing sales funnel before.
Don’t worry— in this module, I’ll teach you how to attract and convert clients… on automation.
Your story is what sets you apart from the competition— we’ve said this before, too. But how do you tell your story? You can’t just dump it onto your clients. They wouldn’t care, especially if they don’t even know who you are.
With content. And there are a lot of content types you can use to communicate with your audience:
Social media posts
Promotions help you spread your brand awareness. It makes it easier for people to find you and, therefore, exposing you to more prospects.
Plus, it helps already-aware people to like you more!
There are a lot of ways you can do this:
The best thing is, not all promotions have to be paid! There are a lot of ways you can get free exposure.
And we’ll talk all about it in this module. You’ll learn how to boost your traffics volumes and increase leads!
Networking is such an important thing for businesses and business owners.
And events can greatly help with that.
But there are a lot more things you can gain in events. Aside from gaining publicity and promoting a product, you can:
Raise awareness about any campaign your running
Make a profit from some events
Improve morale and trust
Educate an audience about your business and product/service
Make content out of events, too!
Farhana Cannon, Global Brand Marketing Strategist and founder of iMedia Exposure supports brands in attracting and converting their perfect client online.
She has 18 years of in-depth marketing experience working with numerous speakers, coaches, lifestyle, and luxury brands. She brings a unique and profitable outcome to all of her campaigns. She specializes in creating innovative marketing strategies, plans, and curated brand content. She loves working and partnering with people + brands that are passionate about what they do. Some of the brands, she worked with include the Board of Tourism of Barbados, National Petroleum, KIND Healthy Snacks, Venn Negotiation, as well as many other startups and established brands.
She has been speaking on stages and training entrepreneurs on how to effectively utilize digital marketing as a sales and marketing tool, since 2012. She has spoken in over 100 events in 6 countries— and counting. Farhana loves to travel and help businesses grow.
Farhana is energetic, passionate, and caring. She can light up the room and this is translated in her work. She is a social connector and always looking to put the right people and products together to gain further exposure and brand reach for her clients.
She has intuitive nature which is the ultimate benefit of working with her. She put herself in the shoes of your target demographic and can really figure out the needs, likes, and motivations of these segments. This information is then taken a step further in their process and actual analytical data is captured and then the content is created to represent each company’s message.