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Boston Man Magazine July Issue

The Business Professional’s Club

The Boston Man Magazine monthly event and magazine cover debut event was this past Tuesday, July 26th. Held at Granite Links Golf club over looking the Boston skyline, Camille Kostek was the first solo and first female cover model for Boston Man Magazine. The two featured member tables were for Dune jewelry, a Nautical themed jewelry company and Legacy club members went home with a signed copy of co-member Marc Zappulla’s The Last Longshoreman, who has been in contact with tv networks to make into a mini series.

Small Business Expo

How to Expand Your Business Through Marketing on Instagram

When you attend this workshop  you will learn the key drivers necessary to utilize Instagram marketing for your business. This session is great if you are just getting started on Instagram or if you are a seasoned expert. You will also learn about Powerteam’s latest global group of socially conscious entrepreneurs and how you can leverage that group to create even more success. The pace is great and the speaker is awesome as she has well over 50,000 followers and has been hired by some of the biggest companies in the world to help as a social media influencer.

Federal Reserve Bank Boston

Boston Fed and Greater Boston Chamber host 'Intern Buzz' events

By Thalia Yunen

Farhana Cannon, CEO and founder of iMedia Exposure, taught students the basics of utilizing social media for professional networking. According to Cannon, individuals need to market themselves as a small business with a carefully curated brand. She encouraged the students to establish a presence on key professional social channels and offered tips to get the most out of their networks. 

Boston Business Women

Farhana curates personal and professional branding strategy, and loves working with people and brands that are passionate about what they do. Her team creates innovative digital marketing plans that incorporated traditional marketing and event marketing to produce optimum brand exposure. She offers “done for you programs,” coaching, consulting, training, styling and social media certificate programs live and online. Farhana loves to work closely with all of her clients to fully understand their brand message and relay that on to their customers in the most impactful way. She also offers personal styling with Reina Valentina, her online store for the professional woman.

The Gaurdian

A Social Media Cannon

by Mark Lyndersay

Farhana Can­non is a 28-year-old en­tre­pre­neur spe­cial­is­ing in so­cial me­dia coach­ing. She's a grad­u­ate of the Fash­ion In­sti­tute of Tech­nol­o­gy in New York City with a ma­jor in Mer­chan­dis­ing. Her moth­er is Trinida­di­an, but she lives and works out of Boston. Straight out of school she be­gan work­ing in mar­ket­ing and brand­ing for nat­ur­al health and lux­u­ry brands, man­ag­ing events, sales PR, prod­uct place­ment and so­cial me­dia for sev­er­al com­pa­nies. It soon be­came clear that so­cial me­dia was the way to go for Can­non, and she de­cid­ed to nar­row her fo­cus, open­ing her so­cial me­dia mar­ket­ing con­sult­ing firm iMe­dia Ex­po­sure in De­cem­ber 2011. "There are two kinds of peo­ple, the eaters and the bak­ers," Can­non ex­plained in an e-mail in­ter­view. "Some peo­ple want to eat as much as they can and some peo­ple want to bake a big­ger pie so that there is enough for every­one to eat. I am a bak­er. I tru­ly want to cre­ate jobs, wealth, and hap­pi­ness."


Interview with social media consultant and coach Farhana Cannon.

by Mark Lyndersay

ML: First up, who are you? Tell me a bit about your background, how old you are and how you came to be a social media consultant.

FC: I am from Boston, MA and I am 28 years old. My mother is from Trinidad and I have spent 1/3 of the last 15 months here. I graduated from the Fashion Institute of Technology in New York City with a Major in Merchandising. 
I have worked in marketing and branding for the last 10 years for an array of brands from natural health to luxury. I managed events, sales, PR, product placement, social media and branding for multiple companies… Mark Lyn­der­say