Small Business Expo
How to Expand Your Business Through Marketing on Instagram
When you attend this workshop you will learn the key drivers necessary to utilize Instagram marketing for your business. This session is great if you are just getting started on Instagram or if you are a seasoned expert. You will also learn about Powerteam’s latest global group of socially conscious entrepreneurs and how you can leverage that group to create even more success. The pace is great and the speaker is awesome as she has well over 50,000 followers and has been hired by some of the biggest companies in the world to help as a social media influencer.
Federal Reserve Bank Boston
Boston Fed and Greater Boston Chamber host 'Intern Buzz' events
By Thalia Yunen
Farhana Cannon, CEO and founder of iMedia Exposure, taught students the basics of utilizing social media for professional networking. According to Cannon, individuals need to market themselves as a small business with a carefully curated brand. She encouraged the students to establish a presence on key professional social channels and offered tips to get the most out of their networks.
Boston Business Women
Farhana curates personal and professional branding strategy, and loves working with people and brands that are passionate about what they do. Her team creates innovative digital marketing plans that incorporated traditional marketing and event marketing to produce optimum brand exposure. She offers “done for you programs,” coaching, consulting, training, styling and social media certificate programs live and online. Farhana loves to work closely with all of her clients to fully understand their brand message and relay that on to their customers in the most impactful way. She also offers personal styling with Reina Valentina, her online store for the professional woman.
A Social Media Cannon
by Mark Lyndersay
Farhana Cannon is a 28-year-old entrepreneur specialising in social media coaching. She's a graduate of the Fashion Institute of Technology in New York City with a major in Merchandising. Her mother is Trinidadian, but she lives and works out of Boston. Straight out of school she began working in marketing and branding for natural health and luxury brands, managing events, sales PR, product placement and social media for several companies. It soon became clear that social media was the way to go for Cannon, and she decided to narrow her focus, opening her social media marketing consulting firm iMedia Exposure in December 2011. "There are two kinds of people, the eaters and the bakers," Cannon explained in an e-mail interview. "Some people want to eat as much as they can and some people want to bake a bigger pie so that there is enough for everyone to eat. I am a baker. I truly want to create jobs, wealth, and happiness."
Interview with social media consultant and coach Farhana Cannon.
by Mark Lyndersay
ML: First up, who are you? Tell me a bit about your background, how old you are and how you came to be a social media consultant.
FC: I am from Boston, MA and I am 28 years old. My mother is from Trinidad and I have spent 1/3 of the last 15 months here. I graduated from the Fashion Institute of Technology in New York City with a Major in Merchandising.
I have worked in marketing and branding for the last 10 years for an array of brands from natural health to luxury. I managed events, sales, PR, product placement, social media and branding for multiple companies… Mark Lyndersay